Ramp Up Those Downloads? No Problem!
– Content Creation & Promotion –
When you go to the trouble of creating great content, you want to be sure it gets into the hands of your key audiences. In other words, you want downloads. When Reviewsnap engaged us to lend a hand on some new marketing content, maximizing downloads was its top priority.
In the past, the company was accustomed to achieving about 50 downloads per content piece. To maximize the download potential going forward, we knew that quality and true expertise would be essential to the pieces we created, so we collaborated closely with Reviewsnap’s subject matter experts to pack each piece with actionable recommendations and unique insights. We also married the content’s tone and topics more closely with the company’s increasingly successful blog. Finally, we created individualized awareness campaigns to spread the word about each piece as it was issued. As a result, the two white papers we assisted with achieved well over 150 downloads within the first 24 hours of their release. We also wrote a client case study that reached nearly 130 downloads in the first 24 hours. With downloads on the upswing, Reviewsnap continues to raise its brand profile and more easily engage with prospects.
In their own words…
“I can go on and on about what a wonderful experience it is to work with fisher VISTA — from the team’s tremendous expertise and preparation, to the excellent content writing and design – which lead to more than 200 percent jump in the downloads of our premium content.”
- Chris Arringdale, VP of Marketing @ Reviewsnap