Even the greatest HR products don’t sell themselves. Effective marketing is essential. But what constitutes effective marketing? How should HR solution providers allocate their marketing dollars to make their brand stand out in a crowded HR marketplace? How do you convince skeptical HR buyers, who are increasingly making data-driven decisions?
The 10th Annual HR Buying Trends Report from fisher VISTA will shed light on these multibillion-dollar questions. This informative report will tell you:
- HOW and WHERE your potential buyers consume information.
- WHAT they value most when researching their purchasing options.
- WHY vendors make it to buyers’ “short lists.”
Capturing the interest of HR is getting harder each year …