You have probably seen the statistics. We have probably all seen the statistics. 93 percent of B2B marketers are using content marketing, but only 35 percent have a documented strategy in place. The reason we’ve seen them is they represent a CRITICAL discrepancy. Especially in light of how much more effectively content performs when there IS an established and documented strategy (60% of those who have a documented strategy rate themselves highly in terms of content marketing effectiveness, compared with 32% of those who have a verbal strategy). The difference is remarkable, and the impact unmistakable.