The Latest:

Article: 5 Buyer Insights to Improve Your Marketing to HR in 2014

thumb_contentmktAre you successfully reaching enough HR buyers? If not, download our latest article, “5 Buyer Insights to Improve Your Marketing to HR in 2014,” to learn lessons that will help you grow your HR business.

You will discover:

  • The two types of buyers, and the ways to reach them
  • What your most-crucial resource for reaching buyers is
  • What buyers are looking for from you during different stages of the sales process
  • What buyers are seeking when they purchase solutions
  • The crucial realization that will help you earn more renewals

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10 Strategies For Choosing A Marketing And Media Relations Agency

thumb_contentmktYou feel it in your bones. Instant attraction. The chemistry between the two of you is undeniable. You’ve discovered “the right one.” The right agency, that is.

What? You’ve never experienced pure, unadulterated Agency Bliss? Well, sadly, you’re not alone. For lots of organizations, their agency relationships leave something to be desired—and that something is success. But this doesn’t have to be the case. Believe it or not, choosing the right agency is all about understanding your own needs and objectives and then seeking out a suitable match. Too many companies simply choose their agency based on core competencies, agency brand recognition and/or pricing. While these are important considerations, they should be only part of the information on which you base your final choice.

Here are 10 strategies that will help you find the agency of your dreams:

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Content Marketing: The Best Way to Reach Today’s HR Buyer

thumb_contentmktContent marketing is all about winning your prospects’ hearts (and their business) through great content – articles, blog posts, white papers, reports … anything that helps them grow their business and increase their knowledge. Our latest paper, “Content Marketing: The Best Way to Reach Today’s HR Buyer,” tells you:

1) Why content marketing helps you influence HR and reach a greater portion of HR decision-makers,

2) The best tools and strategies to develop a successful content marketing campaign from start to finish, and

3) The tools and strategies to create, integrate, track and nurture sales leads from content marketing

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How To Create A Killer RFP

RFPIn another article, we offered you 10 Strategies for Choosing a Marketing and Media Relations Agency. Another strategy for significantly improving your chances of finding the right agency for your needs is to issue a formal Request for Proposal (RFP)—inviting agencies to submit a proposal for your business.

An RFP enables you to ask questions about each agency’s skill sets, areas of expertise, demonstrable successes, etc. It also allows you to outline your goals and objectives so that each agency knows exactly what your needs and expectations are. If you ask the right questions, an RFP can give you deep insights into each agency’s style, creativity, writing capabilities and collaborative approach—all of which are crucial to your ability to select the right agency.

Here are 10 strategies that will help you find the agency of your dreams:

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