A Marketing Success Story:
The Destiny Group, an integrated recruitment network specializing in professional transition assistance to individuals with military backgrounds, chose HRmarketer.com because it is the only online marketing and PR service that focuses solely on the human capital industry.
When a large company acquired one of Destiny's primary marketing partners, it threatened their market share and their well-positioned industry ranking. They realized that if they didn't act fast, it would severely impact their business.
HRmarketer.com provided them with hands-on media relations assistance, plus access to a myriad of informational databases - including hundreds of human resources conferences and expos, associations, publications, key journalists, analysts, editorial calendars, speaking opportunities, advertising and promotional information, exhibiting fees, list rentals, award competitions, buyer guides, and much more.
"HR Marketer's Media Relations team quickly reviews our press release drafts and gives us excellent suggestions on how to improve our ‘newsworthiness,'" says Bill Gaul, founder and president of The Destiny Group. "The fact that we can send our releases directly to HR and workforce journalists through HR Marketer - and to the Internet search engines and news portals - gives us the significant exposure we need to succeed."
In order to prevent a negative impact on their business, Destiny established several new marketing alliances with a prominent partners in the recruitment space, (for example BizJournals) and then distributed a series of perfectly timed press releases via HRmarketer.com that created the awareness desired to retain their existing market share, and to continue their growth. Additionally, Destiny positioned itself as the "developer" of the "Military Friendly Employer Icon" to be awarded freely to employers that registered through their network. By doing so, The Destiny Group received spotlighting in HR Executive magazine among other leading publications.
"We could never afford a marketing or PR firm to deliver the results that we've gained using HR Marketer," says Gaul. "Their service helps us keep our costs down and allows us to pass along the savings to our customers, giving us the competitive edge."
The Destiny Group is a privately held corporation founded in 1997 and headquartered in San Diego, CA. Specifically, Destiny assists officers, NCO/enlisted personnel, military spouses, and former military personnel (both junior and senior), in acquiring the interview skills to feel confident, and the resources to network with the right people at hiring corporations, all without any cost to the applicant.
The Destiny Group Recruitment Network was selected by CAREERXROADS for the past 3 years in a row as one of the 50 BEST employment websites in the world. Based on Destiny's unique content and technology, the site ranks best for both corporate and transitioning military personnel. And according to Alexa.com, it is the highest ranked online military recruiting website.
