Founders Letter: A Message from Mark Willaman
Dear Members and Friends,
In our previous Fish Rap newsletter, I announced that HRmarketer.com had realized an unprecedented 100% customer growth rate over the last year. And as I write this letter on February 1, 2005, our rapid growth continues! More HR service providers now rely on HRmarketer.com than any other marketing or PR service.
To our loyal members, thank you!
To those of you who have yet to join HRmarketer.com, I invite you to call us at 831-460-9700 today (or email us at info@hrmarketer.com) to schedule a 20-minute demo and find out why HRmarketer.com is the no. 1 marketing and PR service in the human capital marketplace.
In this final issue of Fish Rap (more on that in a moment), we interview Todd Raphael of Workforce Management who shares his thoughts on increasing your chances of media coverage and hot HR topics for 2005. Next, we analyze an outstanding press release from an HRmarketer.com member and explain why the release was so effective. We then present a case study on how HRmarketer.com helped The Destiny Group execute more effective marketing and PR. Finally, we'll update you on some exciting new features we launched this past quarter, and an even more exciting feature coming soon!
Now about this being our final issue of Fish Rap. As many of you know, HRmarketer.com will soon launch the first business intelligence tool for the HR industry. The service, available to all active members of HRmarketer.com, tracks media and advertising placements in the major industry trade publications for all HR service providers. Once the service is launched, all subscribers to Fish Rap will begin receiving a new monthly eNewsetter titled HRintelligence. The new eNewsletter will continue to offer insightful marketing and PR commentary, but also include a listing of all HR service providers that either advertised or received editorial coverage in the previous month's HR trade publications.
On a more personal note, we recently expanded our HRmarketer.com staff with the addition of Ashley Rosenberg. Ashley, who recently graduated from the University of California Santa Cruz with honors, will help insure our HRmarketer.com data is current and accurate.
Finally, I would also like to announce the promotion of Kevin Grossman to executive vice president of operations for HRmarketer.com. In his new role, Kevin has responsibility for day-to-day operations of HRmarketer.com including client implementations, database integrity and quality assurance. Congratulations Kevin!
Warmest Regards,
Mark Willaman
President and Founder
Fisher Vista / HRmarketer.com