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Winter 2005

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In this Issue…

Founders Letter
A message from Mark Willaman, president and founder of Fisher Vista / HRmarketer.com, the publishers of Fish Rap. Welcome to the final edition of Fish Rap, the marketing and PR newsletter specifically created for companies who sell to HR professionals. Because HRmarketer.com will soon launch the first business intelligence tool for the HR industry, all Fish Rap newsletter subscribers will begin receiving a new monthly eNewsetter entitled HRintelligence.

Conversations with HR Editors
As part of our ongoing series of interviews with HR journalists, we recently spoke with Todd Raphael, of Workforce Management. In addition to managing the magazine’s extensive online content, Raphael also manages three e-mail newsletters: Workforce Week, Dear Workforce, and Workforce Recruiting. Todd shares his valuable insight on HR topics and PR tips.

PR Highlight
HR Marketer recognizes Watson Wyatt Worldwide (represented by Ed Emerman) on their recent outstanding press release entitled: “Employee Satisfaction With Health Benefits Remains Surprisingly High, Watson Wyatt Survey Finds.” Watson Wyatt and Ed Emerman will receive a free Direct2Net Internet wire service distribution on HR Marketer – a $300 value.

A Marketing Success Story
HRmarketer.com helps its members organize and focus their marketing and PR planning by providing cost-effective media relations resources and campaign management tools. Find out how The Destiny Group is staying competitive with HRmarketer.com with our hands-on media relations assistance and access to a myriad of informational databases.

The HR Webinar and HR Expert Online Directories Are Live!
The HR Webinars and HR Experts directories are live! The new Webinar directory, located at www.HumanResourceWebinars.com, allows HRmarketer.com members to post their Webinars (also known as Webcasts) targeted at HR professionals. The new Expert directory, located at www.HumanResourceExperts.com, connects media outlets, journalists and event organizers with HR and HR-related subject matter experts.

New HR Intelligence Feature to Be Launched Soon!
We're very excited to announce that we're almost ready to launch the beta version of our new HR Intelligence feature! This new feature will track the editorial and advertising placements HR service providers in the top HR industry print publications and will only be available to HRmarketer.com members.