A Marketing Success Story:
The Center for Effective Performance (CEP), an internationally recognized performance improvement consulting company, chose HR Marketer because they had found no other PR distribution service that could get them more media coverage in the HR space than HR Marketer, at a fraction of the cost of hiring a full-time agency or using traditional wire distribution services.
In order to reach out to their customers, prospects, and the media, CEP developed and implemented an aggressive PR campaign, utilizing HR Marketer's Media Relations team to help them develop a sound PR strategy and write releases with true news value. Each month they write and distribute a "thought leadership" oriented press release targeting HR and workforce journalists. They also send their releases to the Internet search engines and news portals such as Google, Yahoo!, and MSN.
As a result, CEP has scored a major media hit with each press release, and sometimes more than one! Their news is picked up regularly by trade publications and e-newsletters, and their CEO and President have been interviewed several times as a
"HR Marketer has helped get our public relations efforts off the ground," says Paula Alsher, VP of Sales and Marketing. "They've given us the greatest chance for success!"
CEP soon discovered that HR Marketer also tracks and maintains information on hundreds of human resources conferences, trade shows, associations, and publications – sourcing key journalists, analysts, editorial calendars, speaking opportunities, advertising and promotional information, exhibiting fees, list rentals, award competitions, and buyer guides. And HR Marketer provides companies with an interactive marketing planner and automated deadline reminders that help them accomplish their goals.
"With HR Marketer's online services and dedicated support, we have been able to truly stretch our marketing dollars and achieve some of our major goals at virtually no additional outside cost," says Alsher. "We use all of HR Marketer's media relations services, and the resulting releases and articles help with our sales efforts giving us the desired credibility we need strategically to succeed."
CEP was incorporated in the state of Georgia in 1985. Since then they have continued to expand and grow, and CEP's reputation as a source for quality training and performance improvement services has grown as well. In 1996, they became the publisher of all of Dr. Mager's renowned books on training and performance improvement. Through CEP's Workforce Performance Consulting services, they have worked on many large projects with clients such as Whirlpool (training to support global initiatives), Fort James (training for implementation of SAP), Budget Rent A Car (development of training for a new global reservation system), UNICEF (needs assessment and training development to improve health care delivery in Africa), and Marriott (design and development of a criterion-referenced training course for Business Travel Sales Managers) to name only a few.
Today, CEP is an internationally recognized performance improvement consulting company focused on helping organizations turn their workforce into a competitive advantage, especially in high risk situations such as mergers, acquisitions, downsizings, restructurings and major system implementations. Through a worldwide network of over 80 consultants, CEP brings more than 800 years of collective experience to the field of improving workforce performance.