Founders Letter:
Dear Members and Friends,Welcome to the summer edition of our newsletter!
I'm happy to report that the Human Capital Industry is growing as demand for labor is increasing and investors are once again infusing capital into the space. We've also seen more human capital acquisitions and mergers in the past 12 months than in the past four years.
With the summer winding down and the HR marketplace showing signs of growth, now is the time to aggressively build awareness and promote your company. Our HR Marketer service is firmly entrenched as the leading online marketing and PR service and should play a central role in your marketing and PR initiatives. If you are not a member, contact us for a free 20-minute demo. It could be your best investment this fall.
In this issue of our newsletter, you’ll read our overview of the 56th Annual SHRM Conference and Exposition including our discussions with editors from leading HR trade publications who provide vendors with valuable PR tips and advice.
Next, we recognize and analyze last quarter’s outstanding press release from an HR Marketer member. I’ll also share with you our latest HR Marketing Case Study and how Center for Effective Performance (CEP) uses HR Marketer to secure major media placements.
We are especially excited to announce two important enhancements to HR Marketer's Direct2Net Internet wire service - expanded distribution and expanded reporting statistics. These enhancements put HR Marketer on par with any other major press release distribution service.
And finally, HR Marketer is developing the first-ever public website directories showcasing Human Resource Webinars and Experts. The HR Webinar directory will be targeted at HR professionals, and the HR Experts directory will be targeted at journalists, event organizers, associations, and anyone else looking for HR subject experts. HR Marketer members will be able to add their own Webinars and experts to these directories at no charge.
The concepts of "value," "partnership," "customer service" are important to us at Fisher Vista / HR Marketer. This is why we continue to add new features, enhance HR Marketer’s overall capabilities, and offer unlimited training and support without increasing our annual membership fees. We constantly strive to make HR Marketer the most popular online marketing and PR service in the human capital industry.
Thank you again for your business and enjoy the newsletter!
If you are not currently a member of HR Marketer and wish to learn more about the service, please visit www.HRMarketer.com, or contact us at (831) 460-9700 to schedule a 20-minute demo.
Warmest Regards,
Mark Willaman
President and Founder
FISHER VISTA / HR MARKETER