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Winter 2005

Spring 2004

Summer 2004

Winter 2004

Fall 2003

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In this Issue…

Founders Letter
A message from Mark Willaman, president and founder of Fisher Vista / HR Marketer, the publishers of Fish Rap. Welcome to the 2004 summer edition of Fish Rap, the marketing and PR newsletter specifically created for companies who sell to HR executives.

This Year's SHRM Show
This summer’s 56th Annual SHRM Conference and Exposition in New Orleans attracted more than 12,000 attendees, high-profile speakers, networking events, and the industry's largest HR Management Marketplace – featuring 1,200 exhibit booths and 800 companies.

Conversations with HR Editors at the SHRM Show
While in New Orleans, HR Marketer’s media relations director met with editors from Workforce Management, Human Resource Executive, Business Insurance Magazine, and Employee Benefit News – and we've highlighted their valuable PR tips and advice for vendors.

PR Highlight
HR Marketer recognizes International Survey Research (ISR) for last quarter's outstanding press release entitled: "Motivating Men and Women at Work: Relationships vs. Rewards." ISR will receive a free Direct2Net Internet wire service distribution on HR Marketer. Our media relations team will analyze the release and tell you why it’s so good.

A Marketing Success Story
HR Marketer helps its members organize and focus their marketing and PR planning by providing cost-effective resources and campaign management tools. Find out how the Center for Effective Performance (CEP) uses HR Marketer to develop and maintain an aggressive and effective public relations campaign.

Direct2Net Expands Internet Distribution and Reporting Statistics
HR Marketer recently announced two important enhancements to our Direct2Net Internet wire service – expanded distribution and expanded reporting statistics. These enhancements will put HR Marketer on par with any other major press release distribution service.

Coming Soon
HR Marketer is developing the first-ever public website directories showcasing Human Resource Webinars and Experts. The HR Webinar directory will be targeted at HR professionals, and the HR Experts directory will be targeted at journalists, event organizers, associations, and anyone else looking for HR subject experts.