HR Marketing Success Story: PerfectSoftware
PerfectSoftware, a leading provider of Human Resource and Payroll software solutions, chose HR Marketer to help organize and focus its marketing and PR efforts. They were excited to find an online marketing and PR service that focused solely on the human capital industry, helping companies that sell to human resources executives.
PerfectSoftware found that HR Marketer tracks and maintains information on hundreds of human resources conferences, trade shows, associations, and publications – sourcing key journalists, analysts, editorial calendars, speaking opportunities, advertising and promotional information, exhibiting fees, list rentals, award competitions, and buyer guides. HR Marketer provides companies with an interactive marketing planner and automated deadline reminders that help them accomplish their goals.
Plus, HR Marketer gives Perfect Software the ability to send unlimited news releases to HR Marketer’s media list – the most comprehensive and up-to-date HR/workforce media list anywhere – and to send news releases to the Internet, with guaranteed posting (usually within hours) on major search engines and news portals like Google and Yahoo!
But what impressed Perfect Software the most is HR Marketer’s Media Relations service. "As a new customer, it didn't take long to realize the value of HR Marketer and its media relations service,” says Michael Schindel, VP of Marketing at PerfectSoftware. “They never fail to weave their magic when reviewing and improving our press releases, and they work quickly. It's a great benefit of the service we use extensively."
“HR Marketer was one of the wisest investments we’ve made,” says Schindel. “We've received inquiries from a number of publications who are interested in doing case studies with us on our customers and solutions. With these kinds of results, HR Marketer has more than paid for itself.”
Founded in 1984 and headquartered in Norwalk, Connecticut, Perfect Software empowers Human Resource and Payroll professionals with customer driven solutions that help them recruit, develop, pay and retain key employees. PerfectSoftware focuses on middle-market companies and provides its customers with unique features that provide key benefits toward corporate objectives. Their solutions help the HR and Payroll Professionals position the human capital of the company in such a way that revenue and expenses are directly impacted through positive results.
Perfect Software recently introduced PerfectPayroll, the first native payroll product written with Visual .NET supporting a Microsoft SQL Server database. PerfectPayroll takes advantage of .NET's full potential by enabling users to access and process payroll from anywhere there is a web browser. The product is available as a software application that can be run in-house and also as an outsourced solution running on PerfectSoftware servers. The product also integrates with PerfectHR, the Human Resources .NET offering from PerfectSoftware. PerfectPayroll incorporates Web Services and XML for simple integration to other software products and services.