Founders Letter: A Message from Mark Willaman
Dear Members and Friends,Welcome to the spring edition of Fish Rap!
I’m happy to announce that HR Marketer, the leading online marketing and PR tool in the human capital industry, realized an unprecedented 100-percent customer growth rate over the last year. HR Marketer is now used by hundreds of human resource service providers including recruitment and staffing firms, employee benefit providers, training and development companies, consultants, outsourcers, and many marketing and PR agencies.
HR Marketer continues to be a “must-have” marketing and PR tool for companies in the human capital industry. It’s a timely and cost-effective strategic solution that more and more companies are discovering. If you do not already subscribe to HR Marketer, give us a call and schedule a 20-minute demo.
With the current economic recovery and HR executives purchasing more products and services, these are exciting times for HR service providers!
In this issue of Fish Rap, you’ll find the results of a recent survey we conducted of several hundred journalists in the human resources and workforce industry. The survey identified today’s hot story trends and topics, journalists’ preferred methods of obtaining news and information, topics that have been “overdone” due to constant coverage, and advice to HR vendors for building better media relations.
Next, we recognize two outstanding press releases from our HR Marketer members. I’ll also share with you our latest HR Marketing success story: PerfectSoftware. PerfectSoftware purchased an HR Marketer subscription to help reinvent its brand while increasing the overall focus and effectiveness of its marketing and PR activities. They've received inquiries from a number of publications who are interested in doing case studies with them on their customers and solutions, and they feel that HR Marketer has more than paid for itself!
One of the key attractions for our HR Marketer customers is the ability to send unlimited news releases directly to journalists who cover the human capital and workforce space, and have these releases directly posted to major Internet search engines and news portals like Google and Yahoo! Our Internet distribution service extends the life of our members’ news releases exponentially and rivals traditional wires services for a fraction of the cost. Plus, every business day thousands of journalists use news portals and search engines to find recent articles and press releases.
Far from being solely a media distribution service, HR Marketer provides a dizzying array of information for human resources marketing executives, ranging from planning and execution to campaign management. And very soon we’ll be releasing our latest HR Marketer feature enhancements and upgrades, including planning and personal contact management tools!
We also recently launched our own blog to help HR service providers develop better marketing and PR strategies. Published weekly, HR Marketer's Blog will provide useful information on a variety of marketing and PR topics for those companies selling to the human capital industry.
Thank you again for your business and enjoy the newsletter!
If you are not currently a member of HR Marketer and wish to learn more about the service, please visit www.HRmarketer.com or contact us at (831) 460-9700.
Warmest Regards,
Mark Willaman
President and Founder
FISHER VISTA / HR MARKETER