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Winter 2005

Spring 2004

Summer 2004

Winter 2004

Fall 2003

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• 15+ new speaking opportunities
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• Editorial queries direct from the HR journalists who write the stories
• Hundreds of byline article opportunities
• Updated editorial calendars for hundreds of HR trades
• Access to our media relations team who can assist you with writing your press releases
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• Information on award competitions, associations, analysts, buyer guides and more!

In this Issue…

Founders Letter
A message from Mark Willaman, president and founder of Fisher Vista / HR Marketer, the publishers of Fish Rap. Welcome to the 2004 spring edition of Fish Rap, the marketing and PR newsletter specifically created for companies who sell to HR executives.

HR Marketer Media Survey Results
HR Marketer recently conducted a survey of several hundred journalists in the human resources and workforce industry. The survey identified today’s hot story trends and topics, journalists’ preferred methods of obtaining news and information, topics that have been “overdone” due to constant coverage, and advice to HR vendors for building better media relations.

And the Winner Is…
Starting this quarter, HR Marketer will recognize outstanding press releases from our members. The winning members will receive a free Internet “wire” distribution on HR Marketer.

HR Marketing Success Story
HR Marketer helps its members organize and focus their marketing and PR planning by providing cost-effective resources and campaign management tools. Find out how PerfectSoftware is reinventing its brand while increasing the effectiveness of its marketing and PR activities utilizing HR Marketer.

HR Marketer's Internet Distribution Service
Included in every HR Marketer subscription is the ability to send news releases to the Internet, with guaranteed placement (usually within hours) on major search engines and news portals like Google and Yahoo! Discover the great value of this service compared to the wire services available today.

Did You Know? Thousands of Journalists Find Press Releases on the Internet
For those of you who haven't used HR Marketer's Internet distribution feature to send a press release out to news portals and search engines like Google and Yahoo!, consider the following facts…

The HR Marketer Blog for Effective Marketing and PR
We recently launched our own blog to help HR service providers develop better marketing and PR strategies. You can check it out at hrmarketer.blogspot.com.