HR Marketing Success Story: RewardsPlus
RewardsPlus, a leading provider of benefits management technology, is yet another thoroughly satisfied HR Marketer member. RewardsPlus originally purchased an HR Marketer subscription in order to simplify their advertising and conference planning, but soon after discovered it helped them in so many other ways, including cutting their marketing and PR planning time in half by using HR Marketer’s comprehensive online tools and databases. Not only that, RewardsPlus has noticed a significant increase in the amount of editorial coverage they receive since distributing their press releases directly to HR journalists and editors maintained in HR Marketer.
"HR Marketer has paid for itself after only a few weeks,” said Betsy Turnbaugh, VP of Marketing at RewardsPlus. “We used to send out our news releases over the business wire and to an internally maintained list of trade publication contacts, but now HR Marketer allows us to create a customized up-to-date listing of HR trade publication contacts and has simplified the process of sending out press releases.”
RewardsPlus is headquartered in Hunt Valley, Maryland. Founded in 1996, RewardsPlus currently serves many national corporations including Unilever, AT&T, and National City Corporation. RewardsPlus' Benfinity system is a suite of Web-based applications and professional services designed to simplify and automate the communication, self-service enrollment, and ongoing post-enrollment administration of employee benefit programs.