Service Spotlight: HR Marketer’s Media Relations Service:Since its introduction last August, HR Marketer’s media relations service has already gained a strong following among members, and may signal a paradigm shift in how companies overcome limited budgets via external public relations resources.Ideally suited for in-house marketing and public relations executives, the media relations service is led by Elrond Lawrence, APR, a 12-year veteran of corporate and agency media relations. It’s included in all subscriptions to HR Marketer and gives companies unlimited access to a media relations team with experience in marketing to HR executives. Clients can have press releases evaluated and edited to strengthen their news value, and receive feedback on the most effective media outlets and audiences to target. The service also offers planning assistance with public relations and media outreach campaigns. What makes HR Marketer media relations so unique is the ability for companies to tap into high-end PR talent without having to retain a firm or pay exorbitant consulting fees. A key element of the media relations program is HR SourceNet, a free query service for journalists covering the human capital industry. Editors and writers can submit story queries through www.HRSourceNet.com, and their inquiries are sent to hundreds of companies representing all aspects of HR – recruiting, talent management, payroll and benefits, outsourcing, job boards and applicant tracking, training, and research. In the past few months, HR SourceNet has produced story queries from the Wall Street Journal, major daily newspapers, and key HR trade publications like Human Resource Executive, Workforce Management and HR Magazine. “With a subscription to HR Marketer, our customers already save tens of thousands of dollars by getting access to a wealth of marketing and PR resources within the human resources space,” explains Mark Willaman, president and founder of Fisher Vista, the firm that owns HR Marketer. “Our media relations service now gives these companies access to PR expertise when they need it.” |