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Winter 2005

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In this Issue…

Founders Letter
A message from Mark Willaman, president and founder of Fisher Vista / HR Marketer, the publishers of Fish Rap.

Interview with Donna Troisi
An informative interview with Donna Troisi, Editor of The Interbiznet Bugler. Donna discusses the topics and trends of the HR industry and the elements that make up a quality press release.

Interview with Fred Kurst
An insightful interview with Fred Kurst, Trade Show Manager for Human Resource Executive’s HR Technology Conference and Exposition (LRP Publications). Fred discusses the in’s and out’s of trade show marketing for HR vendors.

PR Success
The first installment of an ongoing series of columns by Charles Epstein, a public relations professional in the human capital industry. Charles provides practical advice on implementing an effective PR campaign.

A “Wired” Primer: Understanding and Using News Distribution Service
If you’re considering the use of a news distribution service, or simply striving to make the most of your media relations dollar, you should read this article. It’s critical to weigh as many alternatives as possible, know who needs to see your message the most, and identify the best means to make that connection.

Service Spotlight: HR Marketer’s Media Relations Service
Since its introduction last August, HR Marketer’s media relations service has already gained a strong following among members, and may signal a paradigm shift in how companies overcome limited budgets via external public relations resources.

Meet the HR Marketer Staff
Meet Kevin Grossman, vice president of HR Marketer.

HR Marketing Success Story
HR Marketer continues to save its members a significant amount time and money when planning their marketing and PR activities. RewardsPlus is no exception, cutting their planning time in half since they’ve been using HR Marketer.