Founders Letter: A Message From Mark Willaman
Dear HR Marketer Members and Friends,
Greetings from the Monterey Bay in California and welcome to the inaugural edition of Fish Rap, a marketing and PR newsletter specifically created for companies who sell to HR professionals. Fish Rap is the first publication of it's kind, designed to provide HR marketers and PR executives with useful information to help you execute more effective campaigns. Fish Rap features compelling editorial coverage that includes interviews with leading HR journalists (who will provide tips on how to get your press releases placed) and HR conference organizers (who can provide useful information on getting the most out of your tradeshow investment), service comparisons (newswire and web conferencing services, etc.), and marketing and PR success stories from HR service providers.
In this issue, you will find an enlightening interview with Sam Greengard, a conributing writer to Workforce Management Magazine, who talks about media relations for HR Service providers, a service comparison of leading web-conferencing tools, a marketing and PR success story from a leading HR vendor and much more.
I’d also like to introduce our clients and friends to two fantastic additions to our HR Marketer staff. Kevin Grossman joins us as Director, Events Research. Kevin will be responsible for managing our www.HRmarketer.com human resources tradeshows and conferences database including maintaining our speaking opportunity database for over 400 HR events. Kevin has over 12 years of direct marketing communications experience working in the human resources and recruiting services industries, high-tech, and higher education.
Also new to www.HRmarketer is Elrond Lawrence who joins us as Director, Media Relations. Straight from Ketchum, a world-renowned leader in public relations, Elrond will be responsible for maintaining close contact with the leading journalists in the HR space and will work closely with these key journalists to identify media placement opportunities on behalf of our HR Marketer members. Elrond is also available to review member press releases and provide constructive input. I encourage all members to take advantage of Elrond's expertise – HR Marketer membership does have its benefits!
Since HR Marketer's launch in May 2002, the web-based marketing and PR service has emerged as the human capital industry’s leading web-based marketing and public relations service. Today, hundreds of HR service providers benefit from the wealth of information and tools found in HR Marketer, like sending press releases to HR journalists, responding to editorial queries, tracking speaking opportunities, researching exhibiting opportunities, looking for an effective mail list, comparing advertising rates, budgeting, and much more.
If you are not currently a member of HR Marketer and wish to learn more about the service, please visit www.HRmarketer.com or contact me directly at (831) 460-9700. Enjoy the newsletter!
Warmest Regards,
Mark Willaman
President and Founder
FISHER VISTA / HR MARKETER
Writing/Layout:
Quale Consulting
maggie@qualeconsulting.org
(831) 252-9491
Online Production:
iKorb Systems
office@ikorb.com
(831) 420-1584