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Winter 2005

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In a typical month, you’re missing:

• 15+ new speaking opportunities
• Ability to send your press releases to over 1,500 journalists covering the human resources industry
• Editorial queries direct from the HR journalists who write the stories
• Hundreds of byline article opportunities
• Updated editorial calendars for hundreds of HR trades
• Access to our media relations team who can assist you with writing your press releases
• Hundreds of conferences and tradeshows including exhibiting fees, and media contacts
• Information on award competitions, associations, analysts, buyer guides and more!

In this Issue…

Founders Letter
A message from Mark Willaman, president and founder of Fisher Vista / HR Marketer, the publishers of Fish Rap. Welcome to the inaugural edition of Fish Rap, the marketing and PR newsletter specifically created for companies who sell to HR professionals.

Interview with Sam Greengard
An enlightening interview with Workforce Management magazine’s contributing writer and editor, Sam Greengard. Mr. Greengard gives media relations tips to HR service providers.

HR Marketer Feature Profile
HR Marketer members can now receive automated e-mail reminders for upcoming deadlines associated with their marketing and PR activities, including space reservation and artwork submission deadlines for advertising, exhibiting space reservation deadlines and more!

Service Comparison
Web conferencing is fast becoming a mainstream in today’s sales cycles. If you’ve been tasked with selecting the best web conferencing solution for your department or entire enterprise, the undertaking can be daunting. Here are some tips on selecting the plan that's right for you.

HR Marketing Success Story
Last May, TruStar Solutions (then IIRC) hired Matt Pitchford as their Communication Manager. His mission: Pitchford had exactly twelve months to achieve measurable progress towards driving greater marketplace awareness and stimulating new business. Just one year later, TruStar has enjoyed 11 speaking opps, 74 press release hits, 12 media interviews with their CEO, 37 by-lined article placements, and saved over 40-hours of research work per week thanks to HR Marketer.

Meet the HR Marketing Team
Ever wonder who maintains HR Marketer's media list of over 2,000 journalists covering the HR space? Meet Christy Parsons, director, HR Marketer publication research.